Hello Kombucha Summit community! Only a few days until we will kick off Virtual Kombucha Summit and we would like to introduce another partner of ours to you. We are very excited to have White Labs from the United States joining us next month. We had a chance to ask them a few questions about their business and their outlook on the Kombucha market in general.
About
- Website: White Labs
- Location: United States 🇺🇸
What does White Labs do and what is your role in the company?
Joanne: White Labs, Inc. is an international company headquartered in San Diego, California that provides liquid yeast, fermentation products, services, analysis and education to professionals and enthusiasts alike. With locations around the world, White Labs continues to raise the bar in the art of beverage fermentation, while stretching the limits of science to set new standards in purity and freshness. From the industry’s first pitchable liquid yeast, to a complete revolution in the way it’s propagated and packaged, the White Labs innovative spirit is tireless. For more information on White Labs and its various products and services, please visit whitelabs.com.
Since when have you been following the Kombucha market and why?
Joanne: Entering the kombucha market was a natural fit for our company due to our expertise and understanding of beverage fermentation. As Kombucha became more popular in the US market, we started to receive inquiries from producers to assist them with both regulatory and QC questions. So we started offering specific Kombucha analysis packages and then started to produce a commercial SCOBY culture.
Kara: When I started at White Labs in 2009, a grocery store chain in the states had to recall much of the kombucha on the shelves due to high alcohol percentages. We immediately became a resource for kombucha makers, helping them troubleshoot their fermentation issues so they could comply with regulations and create better products.
What role does your business want to play in the Kombucha market with its products?
Our analytical lab provides an array of analysis for your SCOBY and kombucha. We can provide microbiological analysis, acid percentages, alcohol content, sugars and more. Several years ago, we started offering a lab certified SCOBY culture.
What are your expectations in exhibiting at the Kombucha Summit?
Joanne: As the Kombucha market continues to grow globally, we see more inquiries for our SCOBY culture and analytical services outside the US. By participating in this conference, we will learn more about the needs of the market, and how we can assist Kombucha brewers in producing the highest quality product possible.
Kara: I hope to have a better understanding of what the kombucha culture looks like worldwide. I only see it currently from the perspective in the US.
What’s the best way for Kombucha brewers to get in touch with you?
Email! Kara@whitelabs.com
Thanks a lot to White Labs for their support and we're looking forward to welcoming them for the Virtual Kombucha Summit in four weeks! Stay tuned for more interviews in the coming days and weeks!
In case you have any questions, comments or suggestions, ping us any time at info@kombuchasummit.com or on Instagram.
Interview Disclaimer
The views, opinions and positions expressed within our Partner Interview Series are those of the interviewee alone and do not represent those of Kombucha Summit. The accuracy, completeness and validity of any statements made within this article are not guaranteed. We accept no liability for any errors, omissions or representations. The copyright of this content belongs to the author and any liability with regards to infringement of intellectual property rights remains with them.