Hello Kombucha nation! This is Founder Interview number 13. Today, we are interviewing Federico, a fellow Kombucha brewer from Italy. He is the founder of Old Kombucha. Enjoy the interview!
Old Kombucha represent a young artisanal enterprise that produces fermented drinks in respect with the traditional recipe. I use this name to respect my choice, use the traditional (historique) Kombucha recipe, because Kombucha isn't a new product but it was born many years ago, so I've called this Old Kombucha. Like I say into my slogan: Old Kombucha.. an ancient novelty. Old Kombucha is the First Organic Italian company to produce Kombucha so our product is the first organic Kombucha made in Italy. To respect the best quality of products made in Italy, I've choose the best quality organic ingredients and brew with an ethical method. Our goal is to let people know the beautiful world of Kombucha all over Europe and create a big Kombucha consumption from child to old.
I'm Federico Citterio, Old Kombucha's Ceo & Founder. I started to create this company when I studied cooking at hotel management school. I was in love with the study of fermentation but create a Kefir brand was too much obvious because Kefir was already popular so I wanted to research a new unknown product, so I've create this brand and I present them during my school graduation with our first product in a beer bottles. When I had finished school, I've create our company without knowing anything about companies without entrepreneur parents and without any help; only with one wish: Let the world know Old Kombucha. During the creation process, I've create our lab where we produce our products still today. I've remade recipies and packaging but I don't remade my goal. My goal was and is to let all people know the Kombucha.
Today I work in with the help of my parents Cristina and Daniele. We produce Old Kombucha and we sell them nationally.
Kombucha will become the next big thing in Europe because it's a new flavor for our mouth and it isn't a totally standard flavor because each batch isn't equal so our mouth will find every times when we drink Kombucha many new particulary flavors. Many people will drink Kombucha in the next years because they are so tired to drink the soft drink, from many years everyday we hear to say: soft-drink is no good for your health, soft-drink contain too much sugar; but the soft-drink companies don't do anything about it, so the people everyday reduce their consumption. Also our new lifestyle more green and careful to health helps us to see and modify our lifestyle, to help our health and our spirit. So the Kombucha is the new best choice that you can find because it has a new flavor like when soft drink or energy drink were started 20 to 30 years ago. But it has also many other beneficials on our health. Now I ask you: Why Kombucha can't break the market?
I want to take home from Kombucha Summit the knowledge about how the other companies operate in the market (with distributors, sales agents or they go directly to the buyer or locals), how they grew up, how they conserve their products in stock and if they made internal marketing or with agency or avoid them and invest only on sales.
Thanks, Federico for the interview! You keep reading — we keep posting more interviews from the exciting world of Kombucha!
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The views, opinions and positions expressed within our Founder Interview Series are those of the interviewee alone and do not represent those of Kombucha Summit (Good Culture Kombucha Limited). The accuracy, completeness and validity of any statements made within this article are not guaranteed. We accept no liability for any errors, omissions or representations. The copyright of this content belongs to the author and any liability with regards to infringement of intellectual property rights remains with them.